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Discovering Sales Effectiveness: Colourful Selling
An Insights Discovery sales effectiveness workshop

About this course

This course is an intermediate level sales course. It prepares sales professionals for a variety of sales situations. The course dwells heavily on personality management. It relies on Insights™ Discovery personality management concepts to teach delegates how to adapt and connect with different types of people in order to build solid, profitable, relationships. Delegates will learn how to leverage their natural psychological preferences and strengths at each stage of the sale.

Using the Insights™ Discovery colours of Fiery Red, Cool Blue, Sunshine Yellow and Earth Green, delegates explore the 4 different types of customers in the world and what influences them. They then use this information to modify or adapt their own natural preferences in order to connect with the customers, leading to smooth relationships that flow effortlessly.

A key benefit of this course is that delegates fill and receive a personalised profile exploring their personality preferences and selling style at each stage of the Insights 6-stage sales process. This is where sales people get their first "aha" moment in the course. They are shocked at how accurately Insights Discovery uncovers and predicts their sales behaviours. This is an invaluable resource.

This very practical course contains many exercises, role plays, and guidelines to help the delegates master their selling skills during the course and start applying their newly acquired knowledge to their professional lives straight away. Bite sized group exercises are also provided that focus on specific concepts.

Target Audience
This course is an intermediate level sales course. It is Ideal for young and experienced sales executives and sales managers who want to be able to analyse their personal selling skills and develop expertise in understanding customers, their motivations and buying preferences. It is also suitable for those who have attended sales training in the past but want to expand their knowledge.

Basic selling skills

click to request full course brochure and course content

This course is very colourful, highly interactive, and practical. It is full of group exercises and individual activities that reinforce learning. Role plays and case studies are also used extensively in the programme.

Delegate Takeaways
Delegates who register for this course will receive:
Insights Sales Effectiveness journal/workbook
Course workbook
Writing materials
Quick Reference cards
Certificate of attendance

1 day
The standard version of this course is delivered over one full days. It can however be delivered as a customised in-plant workshop for half a day or more.

Scheduled dates:

For In-house delivery hosted by your organisation, please Contact us today to discuss your unique needs and requirements, request full course details including detailed topics or a FREE demonstration in your office.
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Some of the clients we have worked with:
  • microsoft
  • university
  • zenith bank
  • mtn nigeria
  • hewlett packard
  • mutual
  • Nigeria Employers Consultive Association
  • Diamond Bank
  • lagos business school
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