Home  >   Our Programmes  >   Sales Effectiveness  >   Professional Selling Skills
Professional Selling Skills
A 2-day workshop on the basics and essentials of professional selling

About this course

This course introduces selling techniques that prepare sales professionals for a variety of sales environments including retail, face-to-face, and business-to-business (B2B).

Selling thrives on relationships. Understanding the psychology of selling will significantly improve sales effectiveness. Sales professionals need to take specific steps, relying heavily on many psychological concepts, to create loyal customers that keep coming back time and again. This course introduces sales professionals to the psychology of selling and teaches them how to build and sustain profitable relationships.

This hands-on course contains many exercises, role plays, and guidelines to help the delegates master their selling skills during the course and start applying their newly acquired knowledge to their professional lives straight away. Bite sized group exercises are also provided that focus on specific concepts. These are then followed by more comprehensive sales exercises that help the delegates to put a series of smaller skills into practice and learn how to approach selling situations professionally.

click to request full course brochure and course content


This course is highly interactive, and practical. It is full of group exercises and individual activities that reinforce learning. Role plays and case studies are also used extensively in the programme.

Delegate Takeaways
Delegates who register for this course will receive:
Course workbook
Writing materials
Quick Reference cards
Certificate of achievement

The standard version of this course is delivered over two full days. It can however be delivered as a customised in-plant workshop for a half or full day.

Target Audience
This course is a first level sales course. It is Ideal for those new to sales as well as those experienced in sales but who have had little formal training. It is also suitable for those who are simply looking for a training programme to validate their knowledge and sharpen their current skills.

Scheduled dates:

For In-house delivery hosted by your organisation, please Contact us today to discuss your unique needs and requirements, request full course details including detailed topics or a FREE demonstration in your office.
The company we keep
Some of the clients we have worked with:
  • microsoft
  • university
  • zenith bank
  • mtn nigeria
  • hewlett packard
  • mutual
  • Nigeria Employers Consultive Association
  • Diamond Bank
  • lagos business school
Like us on Facebook
What we are Saying